Vehicle Wraps: Wheeled Promotions

Mobile advertisement is when one displays their name, service or product along with address and contact details. It is also the quickest form of marketing as potential clientele notice it immediately.

From being stuck in traffic to driving a company vehicle, vehicle wraps always make an impression. They catch the attention of people wherever they go by turning heads. A well-designed warp can clearly set a vehicle apart by its unorthodox visual appeal. It is the longest serving brand of advertising with wraps functioning without problems for about four to five years if cared for. They also offer the best return on cash spent for not only businesses but events, products, and services. If you’re looking for the most versatile choice for every dollar spent on effective promotion, wraps are your number 1 choice!

Benefits

To make it easier to understand, here are some benefits of using vehicle wraps and why they are a memorable way of spreading the word about your business.

Grabs Attention: with its visual appeal including bright colors and design, company vehicles are prominent on the road in the midst of traffic. A plain white van, for instance, wouldn’t be able to come to anyone’s attention but a well-designed vehicle wrap is almost instantly noticed.
Wider Audiences: if the fleet is large enough and if company vehicles travel far and often, a business is able to reach tens of thousands per month. With this form of advertising, a much larger audience is reached out to.
Friendly Advertising: print ads and other mediums can interrupt a person, for example, while reading, but vehicle wraps attract the attention without being a nuisance. The message is given off in such a way that it’s not a distraction. Customers respond in a much more positive way to this non-assertive method.
It’s for every business: restaurants, specialists, consultants, healthcare services and construction companies can utilize wraps. They are not limited to specific businesses or industries.

How Much Does It Cost?

Vehicle wraps are proven to be low cost and generate the most number of impressions of all forms of advertising. It is unlike other mediums such as billboards where wraps work like a moving promotion campaign and work twenty-four hours a day all year-round. The rates of impression vary according to the size of the city and the population but a wrap can generate anywhere from thirty to eighty thousand impressions per day. That’s a good number, but if you’re a business, the more the merrier! Small business owners look at an investment of three thousand dollars that would work for five years. Against other forms of publicity for the same duration of time, this is peanuts!

Tips for Project Risk Management Success

The benefits of risk management are vast, yet for many projects this is an area still commonly overlooked. By applying simple and consistent risk management techniques we can easily minimise the impact of potential threats as well as leverage potential opportunities. This not only ensures meeting the agreed scope, cost and time but also improves the overall health and efficiency of the project operation, team members and wider stakeholders. This article comes back to the basics on the key rules of managing risk, to ensure your projects are consistently delivered with full success.

Tip #1 – Implement a solid identification process
Sounds simple right. However there are still many projects today that are managed with absolutely no formal risk identification incorporated. Then there are others that think they are using risk management appropriately but are not applying the correct techniques to identify risks. The identification process will depend on the project, the organisation and the company culture involved. So it is best to consider those areas when determining the most effective approach. This could be as simple as educating the team on what a risk actually is and asking them periodically to review the landscape for new risks. Or for large projects the PMO can be leveraged to ensure risk identification is included in the drumbeat.

Tip #2 – Be positive
Risk management includes identifying and managing both negative risks and positive ones, yet most projects typically seem to focus only on the negative ones. Ensure to add clear reminders and pointers within your risk management process to consider positive risks. A deliverable being delivered well before its due date can be a good thing, but also can have unforeseen impacts on other areas or leave the project operating inefficiently. On the other hand such a positive risk can actually help to balance out the impact of negative risks in other areas.

Tip #3 – Prioritise for efficiency
All risks are not equal and there is always limitations around how much resource can be applied to mitigate them. As such it is essential to classify risks in terms of ‘probability’ or how likely the risk is to occur and ‘impact’ level if the risk materialises into an issue. By doing so will allow the project manager and all team members to easily see which risks are priority to focus on. Use of a risk register template is a very effective means of doing so. Most organisations would have a standard template for this or if not there are many that can be found online.

Tip #4 – Apply correct ownership
It is often common for people within the project organisation to assume that the project manager owns all risks but this is completely false. Risks can affect wide areas of the wider stakeholder group and it is typical that resources with the relevant knowledge or skills in that area are much better placed to become the owner of the risk and to carry out the appropriate mitigation actions.

Tip #5 – Communicate and track to closure
With correct identification, classification and owner allocation in place we need to be careful as project managers that this is not considered to be the final step in the process of risk management. At this stage it is critical that the risks are correctly communicated. Firstly to the owner assigned to manage the mitigation actions and secondly to the wider stakeholder group affected so they are aware of the risk and potential impact to their respective areas. It is also then essential that the risks are regularly monitored and tracked through to closure regarding progress on mitigation actions and potentially changes to the impact / probability classifications as those actions come to fruition.